
MPKV
Mahatma Phule Krishi Vidyapeeth, Rahuri
Digitising agricultural research and field advisory
Field data capture, weather telemetry and farm mechanisation mapping built with one of India's leading agricultural universities.
The challenge
Agricultural research and extension depend on field observations that were being captured on paper and keyed in later, if at all. Regional weather data was too coarse for plot-level recommendations, and the university had no reliable view of what mechanisation was actually available across the districts it serves.
What we did
- 1Deployed solar-powered IoT weather stations for plot-level telemetry rather than relying on regional averages
- 2Built the Phule Sanman platform to register equipment, custom hiring centres, repair services and suppliers
- 3Developed OSDA to translate validated research models into direct, field-ready recommendations
- 4Designed multilingual, low-bandwidth interfaces usable on the devices farmers already carry
- 5Established data provenance and calibration records so observations meet research standards
Context
Mahatma Phule Krishi Vidyapeeth is one of India’s principal agricultural universities, with a research and extension remit covering a large and agro-climatically varied region.
That variety is the difficulty. Guidance that is correct for a district average can be wrong for a specific plot with different soil, aspect and microclimate — and farmers notice quickly when advice does not match what they are seeing.
Why three products rather than one
The gap between agricultural research and field practice isn’t a single problem, it’s three. The farmer doesn’t have the data (weather and soil observations at plot resolution). The region doesn’t have the equipment visibility (where mechanisation actually sits and who can access it). And the research doesn’t reach the farmer in a form they can act on without an extension officer translating it.
Each of those needs a different kind of solution — a hardware product, a registry platform, and a decision-support model. Building all three together let the pieces share infrastructure, metadata and provenance discipline rather than emerging as three separate initiatives that would never quite line up.
What we built
Three connected pieces of work, each addressing a different part of the same gap between research and field.
The Smart Weather Station brought observation to the plot. Phule Sanman mapped the mechanisation actually present in the districts. OSDA turned research models into recommendations a farmer could act on without interpretation.
Weather at plot resolution
Regional weather stations are too coarse to drive plot-level recommendations in a district where aspect, elevation and soil change quickly. Deploying solar-powered single-pole stations at the plots that matter puts the data where the decision is made. The data is also archived at research-grade metadata — instrument identity, calibration, sampling cadence — so the same stream serves operational advisory and longitudinal research.
Mechanisation as a mapped network
Phule Sanman turns what was previously institutional estimation into a current registry — equipment owned, equipment available for custom hiring, repair services, spare suppliers. The platform is bilingual, low-bandwidth, and usable on the phones farmers already carry; institutional users get district-level gap analysis against the same underlying registry.
Research models that travel to the field
OSDA takes the research outputs — validated decision models, protocol packs, crop-stage-specific guidance — and renders them as direct, plain-language recommendations in the farmer’s language. Every recommendation traces back to the underlying research model and the inputs (soil, weather, crop stage, resources) that drove it, so an extension officer can explain the recommendation if asked.
Why it worked
The work was done with the institution’s own scientists rather than for them. Agronomic validity was set by the university; we were responsible for making it reach the field intact.
That separation of concerns — research correctness owned by the institution, delivery discipline owned by APx — kept both halves honest. The scientists did not have to become software designers to protect the integrity of their models; the engineering team did not have to become agronomists to get the delivery details right.
What generalises
The three-product pattern — plot-level sensing, mapped network of adjacent resources, model-based advisory in the user’s language — generalises to any research-to-field problem: horticulture, aquaculture, animal husbandry, forestry. The crops change; the architecture of delivery between institutional research and on-ground practice does not.
Pending client sign-off. This case study is drafted from project context and needs confirmation of specifics, outcome metrics and permission to publish before launch.
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